For Brands, CPG & Market Intelligence Teams

Consumer Intelligence
Based on Real Transactions

Stop relying on surveys and panel data. Billsight delivers AI-powered, daily consumption insights derived from actual POS transactions across 110,000+ retail locations worldwide.

GDPR & CCPA Compliant
Daily data refresh
25+ Countries

Powering data-driven decisions for

Consumer Brands
CPG, FMCG, Retail
Market Research
Consulting & Advisory
Strategy Teams
Corporate Intelligence
Global Enterprises
Multi-market Operations

Six ways to use Billsight data

From real-time category tracking to competitive intelligence, our data powers the full spectrum of market analytics.

Near Real-Time

Track Category Performance

Monitor category and sub-category dynamics more frequently than any traditional research method. Spot acceleration or deceleration earlier than ever.

Trend Detection

Identify Emerging Trends

Detect shifts in consumer behavior early, rising categories, new consumption patterns, and regional momentum.

Product Launch

Measure Launch Performance

Track new product trial, repeat rates, and velocity from day one. Compare against category benchmarks instantly.

Geospatial

Monitor Regional Demand

Understand geographic variations in consumption. Identify high-growth regions and optimize distribution strategy.

Competitive Intel

Benchmark Against Competitors

Anonymized market share data lets you see how your brand stacks up against the competition at category and channel level.

Forecasting

Improve Demand Forecasting

Layer transaction-based signals into your forecasting models for higher accuracy and faster response to market shifts.

AI-powered, financial-grade analytics

Explore market share, geographic demand, and forecasting, all powered by real transaction data and AI enrichment.

Billsight: brand market share analysisLive
Category Index
142.7
+12.4%
Vol. Growth
+8.3%
vs LY
Avg Basket
38,20€
+3.1%
Distribution
84.2%
+2.8pp
Brand share evolution: carbonated beverages
Western Europe · W01–W24 2025
Brand A
Brand B
Brand C
Others
35%30%25%20%15%W01W04W08W12W16W20W24+4.2pp YTD
Market Share by Brand
Carbonated Beverages · France · Q1 2026 vs Q1 2025
+4.2pp #1
Brand A
28.4%+4.2pp
Brand B
22.1%-1.7pp
Brand C
18.7%+0.8pp
Brand D
13.5%-0.6pp
Private L.
10.1%+0.8pp
Others
7.2%-3.5pp
Q1 2025
Q1 2026
Store distribution by market113k total
Western Europe
70k+8.2%
Southern Europe
20k+5.1%
North America
15k+3.4%
Oceania
5k+1.8%
South America
2k+0.9%
Africa
1k+2.3%
020k40k60k80k
Average Basket Composition by Category
Germany · Grocery · Q1 2026 · YoY delta
Beverages34%+3.2ppSnacks22%+1.8ppDairy18%-0.9ppPersonal Care14%+2.1ppHousehold12%-0.4pp
Volume demand forecast: snack category
Western Europe · 8-week forward projection · AI model
Actual
Forecast
12011010090W01W03W05W07W09W11W13W15Now+11.8% proj.
8w Projection
+11.8%
Confidence
87%
Signal Lag
<1 week

Why brands choose Billsight

Traditional market research is slow, expensive, and based on stated behavior. Billsight delivers observed consumption data with unmatched speed and granularity.

Real Transactions, Not Surveys

Every data point originates from an actual POS transaction, eliminating recall bias and providing ground-truth consumption signals.

Daily data refresh

Data is refreshed far more frequently than traditional panel reports, giving you visibility into market dynamics well before monthly or quarterly competitors.

Granular Geographic Insights

Drill down to regional and sub-regional consumption patterns. Understand demand at the level where decisions are made.

Scalable International Coverage

Consistent methodology across 25+ markets worldwide. Compare cross-border performance with confidence.

Data Source Comparison

Data Source
Actual transactions
Panels / Surveys
Refresh Rate
Daily
Monthly / Quarterly
Bias
Observation-based
Recall & selection bias
Geographic Depth
Sub-regional
National / Regional
Coverage
110,000+ stores
Sample-based
Basket Detail
Full composition
Category-level only
Setup Time
Days
Weeks to months
Billsight
Traditional
Free Data Sample Available

Start Exploring Real Consumer Data

Request a free sample dataset or schedule a 30-minute discovery call with our team.